In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here: Alright, now your content looks the part. It’s time we make it actually easy to breeze through for a reader. Once we’ve lured them in...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and beat any and all competition. Being a good writer borders on being a superpower. There’s just one problem. Most writing is absolutely...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you know it your Internet feed gets haunted for a full week, showing you the same ads everywhere you go. It’s called ‘retargeting’ and...

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind? You’ve answered these in your mind. Which is...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending money on ads without knowing if they'll bring in a single customer can be scarier than a prostate exam from Edward Scissorhands....

First things first: If you haven’t checked out this article about Why Main Stream Marketing Doesn’t Work For Small Business you probably want to start there. It’s worth it, trust me. The number 1 thing you can do to make marketing for your business to pay off is:...

  The Pareto Principle states that 20% of content online gets 80% of the views. That’s what most business books is about. It’s more like 5% of content gets 95% of views. You know why? Because most content is BOOOOOOOOOOORING. Repetitive, Cliche, Dry. So here’s...

  Here’s something I discovered after being in marketing for as long as I can remember. Most ads absolutely suck at getting clients. Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable. But if they don’t get clients… who...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask: “Hey, what’s old?” or “Hey, tell me what I already know”. We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as...

Do This Instead: Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and the money to pay me’. Two problems with that: It doesn’t narrow things down a lot. It only works if you have an...

If you're looking for a simple way to make your ads more effective, capture attention and get you more clients…..this article will show you exactly how to do that. I vividly remember writing my first Ad. I hated every second of it. You know what the worst part was? I...