by Mohammed Adnan | Aug 7, 2024 | Uncategorized
First things first: If you haven’t checked out this article about Why Main Stream Marketing Doesn’t Work For Small Business you probably want to start there. It’s worth it, trust me. The number 1 thing you can do to make marketing for your business to pay off is:...
by Mohammed Adnan | Aug 7, 2024 | Uncategorized
The Pareto Principle states that 20% of content online gets 80% of the views. That’s what most business books is about. It’s more like 5% of content gets 95% of views. You know why? Because most content is BOOOOOOOOOOORING. Repetitive, Cliche, Dry. So here’s...
by Mohammed Adnan | Aug 7, 2024 | Uncategorized
Here’s something I discovered after being in marketing for as long as I can remember. Most ads absolutely suck at getting clients. Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable. But if they don’t get clients… who...
by Mohammed Adnan | Aug 7, 2024 | Uncategorized
“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask: “Hey, what’s old?” or “Hey, tell me what I already know”. We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as...
by Mohammed Adnan | Aug 7, 2024 | Uncategorized
Do This Instead: Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and the money to pay me’. Two problems with that: It doesn’t narrow things down a lot. It only works if you have an...
